About The Author

Dr Ellis Jones

Since receiving his doctoral degree in sociology from the University of Colorado, Boulder, Ellis Jones has focused all of his energies on bridging the gap between academics, activists and the average citizen. A scholar of social responsibility, global citizenship and everyday activism, Dr. Jones continues to teach and give presentations across the country on how to turn lofty ideals into practical actions. His other works include The Better World Handbook (winner of Spirituality & Health’s Best Book of the Year Award for 2001 under the category of Hope) and the book version of this website (which has now sold over 100,000 copies), The Better World Shopping Guide. He has won numerous awards for his work in the classroom and currently teaches in the department of sociology and anthropology at Holy Cross College in Worcester, MA.

Speaking Requests

Ellis Jones has given inspiring yet practical presentations to a wide variety of audiences including a number of colleges and universities, sustainability symposiums, and global citizenship summits. He has been interviewed for radio and television both in the US and Canada, and was featured in the documentary film, 50 Ways To Save The Planet. In 2005, his work inspired the creation of The Better World Handbook Festival in Vancouver, BC. He has lived, studied, and worked in many parts of Europe, Asia, and Central America. If you’re interested, Dr. Jones would be happy to give a presentation or workshop just about anywhere on the planet on a wide range of topics including consumer and corporate social responsibility, global citizenship, and turning lofty ideals into effective, everyday actions. To request more information, click here or email me at: so(dot)doctor(dot)jones(at)gmail(dot)com


Interviews with Professor Jones are included below to provide more details on the project itself.


Question 1: Why do some corporations give to both sides in an election?

[30 min] Every Dollar Is A Vote – 2021 documentary


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    The Book

    THE BETTER WORLD Shopping Guide

    The results of this ongoing research project have been translated into a comprehensive guide for socially and environmentally responsible consumers. The book ranks a wide range of brand name products on the shelf from A to F so you can quickly tell the “good guys” from the “bad guys” — turning your grocery list into a powerful tool to change the world. Representing over 30 years of distilled research data, the results are organized into the most common product categories including coffee, energy bars, computers, gasoline, clothing, banks, cars, water and more.

    Also included is a summary of the essential information about particular product categories, profiles of the best and worst companies, practical buying tips and the most useful online resources available. Whether you believe in environmental sustainability, human rights, animal protection, community involvement or social justice, you’ll find this book useful.

    Small enough [4″x6″] to fit in a back pocket or small purse and organized in a shopping-friendly format, The Better World Shopping Guide helps consumers make more responsible choices while they shop.

    Go beyond ethical consumerism and gain a more comprehensive understanding of a variety of actions you can take in different areas of your life to make the world a better place. Pick up a copy of The Better World Handbook.

    The App

    The Better World Shopper app is available for free download through the Apple App Store and Google Play Store.


    This project takes your privacy seriously and will take all measures to protect your personal information. Any personal information received will only be used to fulfill an order, and may be used for internal analytical purposes. We will not sell or redistribute your information to anyone, for any reason, ever. You can download and read our full privacy policy here.

    Feel free to contact me with any questions or concerns: Dr. Ellis Jones, Department of Sociology & Anthropology, 1 College Street, College of the Holy Cross, Worcester, MA 01610. USA. 508.793.3478. Monday thru Friday, 9am-4pm ET.